Advances in societies require sustainable conditions for science and technology both what regards the internal functioning and also the external interaction and egagement with the society. Science and technology can not operate on their own, i.e. separated and isolated from the society, to deliver the best value to the society. After all the role of science and technology is to effectively serve the society.
For the society as a whole the three pillars of sustainability have (http://www.eoearth.org/view/article/171407/)to coexist on coherent and continuous basis and on all levels. Status of the environment and climate conditions as well as processes therein have to promote the conservation and protection of biodiversity and the natural resources. Meanwhile, economic conditions have to facilitate production, employment, income, wealth, markets, trade and technologies. The environment and economy sectors, and stakeholders therein, have to operate in socio-political conditions that serve and secure national and personal security, safety, justice, education, health care, the pursuit of science and the arts, and other functions in the civil society and the culture context.
Behind advances and progress in science and technology, i.e. scientific and technological breakthrough, their are enormous amount of effective infra-structures of well-organized labs, dense social city networks that integrate researchers and academics into commercial, trade, finance and market connections and policies for science and innovation. Science and technology doesn’t advance far if we don’t understand their dynamic behaviour, attitude and organisation. So, we should remember a basic truth that science and technology functions in a socio-economic context (http://www.theguardian.com/science/political-science/2015/feb/25/social-science-is-vital-too).
What regards science communication there are key issues that have to be addressed to bring together those involved in science communication and public engagement. Science and technology writing requires human elements, as when it comes to non-scientists reading and enjoying science has to be relevant to daily lives and a source of inspiration that bring more added-value to go on with people lives. Meanwhile, it is difficult for scientists and engineers to write on demand, appropriate environments, enough space of time and resources have to exist (http://blogs.nature.com/ofschemesandmemes/2011/05/27/best-of-nature-network-21-26-may).