Many universities around the world need effective and continuous interaction with the society and the public both on national and international levels. Such interactions can take place in different forms and through various instruments. The society and the public needs science and technology as much as science and technology needs the society and the public. These needs are mutual and may be direct or indirect, short-term or long-term and mediation instruments are imperative for the best possible outcome for all players and stakeholders. Permanent and effective mediation instruments are not straightforward to develop especially in the developing countries.
Science festivals are important instrument for universities and research institutions to inform the society about the finding of, and needs for, research and technology, to address the value of their educational programmes in everyday life, to engagement communities in whatever takes place in the scientific laboratories, lecture halls and classrooms. Also, to stimulate coming generations and increasing the motivation of young people in schools as well as to foster modern traditions and transformation to better future. “Sustain-earth” discusses such issues for stronger coupling of science and technology to society, market and population needs.