Category: Advertising and Marketing

Selected advertising and marketing activities relevant to the major categories, and stakeholders therein, given in this BLOG will be accepted upon request from the users and visitors as well as potential partners and collaborators in projects and networking activities. Posts and Discussion within the relevant categories will allow detailing the underlying concepts and provide necessary explanation of any addressed questions.

Announcement – New Ph.D. Course “Sustainability in Science and Technology”.

REGISTRATION is opened for participation in a new Ph.D. faculty (Science and Technology) COURSE at Uppsala University “Sustainability in Science & Technology”. As far as possible and if places are available Ph.D. researchers from the Swedish University of Agricultural Sciences are also welcome to register.

Deadline of registration is the 10 of October 2019. Please register as early as possible. 
“Sustainability in Science and Technology” treats strategic worldwide questions for scaling up science and technology to achieve sustainable  societies. WHAT is sustainability? WHY it is needed? and HOW to achieve sustainability.
Water, energy and natural resources are imperative for our living on planet earth, yet they are not INFINITE. The ongoing transformation to sustainable societies is both urgent and necessary. Water and energy systems require natural resources in their lifecycles.
Increasing global pressures on yet declining water, energy and natural resources come with a heavy price of severe impacts on environment, biodiversity and life quality. Sustainability in science and technology is the only means to cure and heal this paradox, however this can not be achieved overnight. 
“Sustainability in Science and Technology” is planned in lectures, study-visits and group discussions with “lecture-based” assignments. Group discussion are designed to benefit from the IT-based “Laborative Lärosalen” of UU. Target groups are PhD students in all domains of Science and Technology. Participant will not only gain knowledge on how to structure their own future “Career Development Plans” but also to shape and reshape ongoing global transformation to sustainable societies. Also,  in shaping what is meant by Sustainability.
The Course will be given during November and is schedules in two parts: the first two weeks (4/11 – 15/11) we will have 12 Invited Talks of 24 hours followed by two weeks (21/11 – 3/12) of Seminar and Assignments of 27 hours. 
The Ph.D. researchers at Uppsala University who completed the course in 2018 have very positive, yet critical, feedbacks with an overall rating of 4.4 out of 5. Following their evaluation and recommendations, it gives us much pleasure to invite you to sign up, join and follow this interesting and innovative journey of sustainability. I am convinced that your contributions will allow us to penetrate deep in real life questions/issues for generations to come.
Scaling up science and technology to meet the UN-SDGs is not only a major challenge for politicians and professionals but more importantly for universities around the world. For young academics the question is how to create career-development-plans to cope with uncertain market and future? Would the Paris agreement achieve its goal? If not why? and if yes what are the supporting measures needed so as the Paris agreement can fulfill its mission? 

SWAS 16th International Annual Conference, Genève 12-16 April 2018.

The World Association for Sustainable Development “WASD” will organize its 16th International Annual Conference in 12-16 April 2018, Palais de Nations, Genève, Zwitzerland. To be co-organized and hosted by the United Nations Joint Inspection Unit (JIU).

The Theme is “Public private partnerships for the implementation of the 2030 Agenda  for sustainable development”. 

See more at: http://www.wasd.org.uk/books/palgrave-studies-of-sustainable-business-in-africa/tt-sudan/

UN-SDG – Emerging possibilities for collaboration.

Currently, we are exploring the possibilities of mutual collaboration with major players within global applied sustainability issues. This is an interesting example, where coupling of science and technology with society, population and market needs, of pressing and urget nature in particular what regards transboundary socio-economic developments in the framework of UN-SDG.

<a href=”https://m.youtube.com/watch?list=PLXHgKvdFTooyUZcIdNEi9wvVWjNSllBpV&v=ziLJ-FBGwK8&index=24″>https://m.youtube.com/watch?list=PLXHgKvdFTooyUZcIdNEi9wvVWjNSllBpV&v=ziLJ-FBGwK8&index=24</a>

Call – The Hong Kong SDG Junior Ambassador Programme 2017

As Supporting Organisation for the SDG Junior Ambassador Programme 2017, we have the pleasure to invite a Primary 4 to 6 student who are interested to know more about environmental issues and global issues happening at the United Nations and to seize this opportunity and join now! The deadline for application is on 24 Feb 2017! Follow our Facebook page at: www.facebook.com/sdgja
More about the SDG Junior Ambassador Programme: Adopted by the United Nations (UN) in 2015, the SDGs is a universal call to end poverty, protect the planet and ensure all people enjoy peace and prosperity. The SDG Junior Ambassador Programme will cultivate the mind-set of primary schools students on environment conservation and sustainability. It will also foster a deeper connection between students and global policies, so as to drive a Behavioural Change from Inception to Implementation towards educating the community to create a greener lifestyle.

(In Chinese)

我地係香港女青年商會SDG小專員計劃嘅支持機構,如有興趣了解環保或聯合國知識嘅小四至小六學生一齊參加啦! 截止報名日期係2月24號,把握機會呀! 想知多啲,記住follow我地Facebook專頁: www.facebook.com/sdgja
SDG小專員計劃簡介: 為響應聯合國定下的17個可持續發展目標 (SDGs),並加強在本地社區的推廣,香港女青年商會即將首度推出 「SDG 小專員計劃」,旨在招攬小四至小六年級的學生成為SDG小專員,透過一連串講座、參觀活動及培訓工作坊,加深對可持續發展目標的認識,從中更學習籌劃活動技巧及完善溝通能力,並於學校和社區進行實踐計劃。首屆計劃將集中環境保育議題。從籌辦大型活動當中,會員可提升個人領導才能、學習青商的工作計劃安排及流程,更可於社區層面宣揚聯合國可持續發展目標及提倡響應其目標之行動。

Korean’s Sustainability Concept for Water Resourse Management – Smart Water Grids 

The increasing pressures and competition on water resources on different spatio-temporal scales require developing more friendly and sustainable approaches to meet the increasing constrains from population growth, uncertain energy production and accelerating threats from global warming. 

Among newly emerging solutions is Grid-concept “water production-distribution-consumption” which is described in the attached Link that describes “Sustainable Water Distribution Strategy with Smart Water Grid” (http://www.mdpi.com/2071-1050/7/4/4240/htm).

UN-SGD – Last Emergency Call For Intensive Care of Mother Earth

Indeed, UN-SDG can be regarded as the last call, after a series of regular and continuous calls on several regional and global levels, for meeting pressing and urgent needs for implementation of effective, practical and immediate solutions and measures of the pilling threats and degradation on earth’s environmental and climate systems.

Now the UNEP releases its recent GEO-6 Regional Assessment documents, May 2016. The Networking of “sustain-earth.com” got this information also from Hussein Abaza, an excellent Reporter on sustainability issues and Director at Centre for Sustainable Development Solutions “CSDS”, Cairo, Egypt.

A series of regional reports on the state of the planet’s health deliver the message that environmental deterioration is occurring much faster than previously thought and action is needed now to reverse the worst trends. The ‘Global Environmental Outlook (GEO-6): Regional Assessments,’ published by the UN Environment Programme (UNEP), is a compilation of six reports examining environmental issues affecting the world’s six regions: the Pan-European region, North America, Asia and the Pacific, West Asia, Latin America and the Caribbean (LAC), and Africa.
The release of the regional assessments coincides with the second session of the UN Environment Assembly (UNEA-2), which is convening in Nairobi, Kenya, from 23-27 May 2016. The Pan-European assessment will be launched at the eighth Environment for Europe Ministerial Conference in Batumi, Georgia, on 8 June 2016.

The assessments found that the regions share a range of common environmental threats, including climate change, biodiversity loss, land degradation, population growth, rapid urbanization, rising consumption levels, desertification and water scarcity, which all must be addressed in order to achieve the Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development. The assessments involved 1,203 scientists, hundreds of scientific institutions and more than 160 governments, and are based on scientific data and peer reviewed literature. The regional assessments will inform GEO-6, which will be released before 2018 and will provide an assessment of the state, trends and outlook of the global environment.
The GEO-6 LAC assessment notes the strong impact of emissions from agriculture in the region, including an increase in nitrous oxide emissions of about 29% between 2000 and 2010 from soils, leaching and runoff, direct emissions and animal manure, and an increase in methane emissions of about 19% due to the plethora of beef and dairy cattle. Regarding air pollution, the assessment points to particulate matter (PM) concentrations above World Health Organization (WHO) guidelines. In addition, Andean glaciers, which provide water for millions, are shrinking. The LAC region has eliminated lead in gasoline and made headway in reducing ozone-depleting substances.
Approximately 41% of all reported natural disasters over the last two decades have occurred in the Asia and the Pacific region, according to the regional assessment. In Southeast Asia, more than one million hectares is deforested annually. Other environmental issues discussed in the report reference that: approximately 30% of the region’s population drinks water contaminated by human feces; water-related diseases and unsafe water contribute to 1.8 million deaths annually; uncontrolled dumping is a significant source of disease; and population growth, a growing middle class and urbanization have led to higher emissions, ill-managed waste and increased consumption.
In West Asia, an increase in degraded land and the spread of desertification are among the region’s most pressing challenges, as they lead to an increase in water demand, over-exploitation of groundwater resources and deteriorating water quality. In addition, conflict and displacement are having severe environmental impacts, such as heavy metals from explosive munitions and radiation from missiles leaching into the environment, and increased waste production and disease outbreaks. Almost 90% of municipal solid waste is disposed of in unlined landfill sites and is contaminating groundwater resources. The report estimates that air pollution alone caused more than 70,000 premature deaths in 2010.
In Africa, air pollution accounts for 600,000 premature deaths annually. The report also highlights that 68% of the population had clean water in 2012. In addition, inland and marine fisheries face over-exploitation from illegal, under-reported and unregulated (IUU) fishing. According to the report, around 500,000 square meters of land in Africa is being degraded by soil erosion, salinization, pollution and deforestation. African megacities, such as Cairo, Kinshasa and Lagos, have inadequate sanitation services.
In North America, environmental conditions, including air pollution, drinking water quality and well-managed protected areas, have improved due to policies, institutions, data collection and assessment and regulatory frameworks. However, aggressive hydrocarbon extraction methods can lead to increased emissions, water use and induced seismicity, while coastal and marine environments are experiencing, inter alia, ocean acidification and sea-level rise. Climate change is exacerbating the drought in California by approximately 15-20%, and Hurricane Sandy, in 2012, was directly responsible for approximately 150 deaths and US$70 billion in losses. However, mitigation efforts are having a positive impact; for example, solar deployment made up 40% of the market for new electricity generation in the US in the first half of 2015, and solar now powers 4.6 million homes. In the Arctic, warming has increased at twice the global average since 1980, and over the past twenty years, summer sea ice extent has dramatically decreased, which has, inter alia, created new expanses of open ocean, enabling more phytoplankton to bloom and alter the marine food chain.
Overall, recommendations of the assessments include, inter alia: strengthening intergovernmental coordination at the regional and sub-regional levels; improving gathering, processing and sharing data and information; enhancing sustainable consumption and production (SCP); harnessing natural capital in a way that does not damage ecosystems; implementing pollution control measures; investing in urban planning; reducing dependence on fossil fuels, and diversifying energy sources; investing in environmental accounting systems to ensure external costs are addressed; and building resilience to natural hazards and extreme climate events. [UN Press Release] [UNEP Press Release] [UNEP Knowledge Repository] [Factsheet for GEO 6 Regional Assessment for Africa
] [Factsheet for GEO 6 Regional Assessment for Asia Pacific]
 [Factsheet for GEO 6 Regional Assessment for Latin America and the Caribbean
] [Factsheet for GEO 6 Regional Assessment for North America] [
Factsheet for GEO 6 Regional Assessment for West Asia] [
Full Regional Assessment for Africa
] [Full Regional Assessment for Asia Pacific] 
[Full Regional Assessment for Latin America and the Caribbean
] [Full Regional Assessment for North America
] [Full Regional Assessment for West Asia].

Now it remains to see how these “SMART GOALS” will be further put in an effective and fast implementation agenda of actions. They are still many unclear details as what, when, how and where these goals will be dealt with in particular who will do what, how and when. Though the UN-SDG seem to be more or less specific in general terms, they need to be successful and instruments have to be put in place to measure such success as what you can not measure is does not exist and what you can not measure you can not control. Unless these goals become successful they will be gone with the wind as many other smart UN goals.

2016-05-30 08.22.08

Education, R&D and Public Awareness are Imperative for Sustainable Policies 

Understanding existing pressures and constrains for implementation and performance of successful sustainable policies requires tight and continuous involvement of all citizens on large-scale and long-term socio-economic policies. 

Planet Earth is a complex living organism with delicate balance that makes possible the unique functioning and metabolism of all life forms on earth. Water, energy and natural resources are essential and basic components that contribute in the earth’s delicate balance. Modern neccessities and future challenges are becoming more and more clear and require from us and future generations to keep such balance in tact with nature’s own dynamic processes. Our consumption of water, energy and natural resources needs to take in consideration the nature’s own delicate balance. 

Visit, share and contribute in “Sustain-earth.com” to inform and be informed on our growing needs for understanding the basic of APPLIED SUSTAINABILITY. An introduction is given at ABOUT (http://sustain-earth.com/about/).

  

Why Sustain-Earth.Com?

If you can not measure it, it does not exist and if you can measure it properly you would not be able to control it.

What is sustainability and how can we measure it, below are some information. To know more follow, share and contribute in: http://sustain-earth.com to know more

http://computingforsustainability.com/2009/03/16/more-sustainability-diagrams/

 

Egypt is heading Towards A New future – The New Cairo

Among the new plans for the socio-economic developments of Egypt a new capital “New Cairo” is planned to be established in region of the Red Sea so the pressure on the existing capital can be mitigated. Interesting enough the Red Sea region and Sinai, including the Suez Canal are becoming among the major changes and reforms in “Egypt the Future”. https://www.facebook.com/video.php?v=941998875850439

To know more visit also, http://m.bbc.com/news/business-31874886

 

SciFest 2015 at Uppsala University – Science Festivals For Nurturing Your Creativity Nature

The National Science Foundation and The Alfred P. Sloan Foundation, USA support Science Festivals. This is, also, the case for many highly ranked universities and research institutes around the world. Science Festivals (http://sciencefestivals.org) can draw large crowds and are more than parties under big tents. They last for several days up to even a couple of weeks with participation of students, staff, professionals and administrators from academia, public and private sectors. Events, programs and live demonstrations can pop up, sometimes even in unexpected places. It is about establishing science as part of local cultures, attracting the attention and participation of whole communities.

Science Festivals bring the public into direct interaction with scientists and engineers where gained experiences generate momentum for science engagement throughout the rest of the year. They also involve academia, professionals from different sector organizations and on all levels in public outreach and create more active engagement with science in the community. 

To increase your motivation and for art lovers please visit “Nurture your creative nature at http://galaxaes.deviantart.com/art/a-brief-study-of-science-festivals-421565386

Uppsala University (Uppsala, Sweden) will have its SciFest 2015 in 19-21 March at “Fyrishov”, Uppsala, to know more about the activities and the program please visit http://www.scifest.uu.se

Clean and Crime Free Environment – How, Where and When?

Clean and crime free environment to all living creatures on our earth is a mission humanity. This mission is not only limited to science and politics. Active contributions of all of us, our awareness of existing realities and our continuous support for scientific and political efforts are IMPERATIVE for achieving sustainable socio-economic developments worldwide. We are sharing one planet for living and our lives are dependent on sharing clean air, water and food. To have clean and crime free environment, not only for us but also for the future generations, we need to have all the necessary instruments, actions and efforts for conservation and protection of our common natural resources on earth.

http://missioncleanenvironment.com.au

Best Beaches, Water Quality and Wellbeing – Information, Pictures and Criteria.

Water quality is central for wellbeing of humans or at least for protection of health and preservation of quality of all forms of life. Water resources are not only an economic and industrial resource and the uses of water don’t stop for indoor household activities. Indeed, the urbanization of water as forced by economic, industrial and indoor household activities is forcing an ever-accelerating promotion of “production and consumption”. On global long-term perspective, this is posing an ever increasing degradation of the quality of natural water resources with severe negative impacts on the quality of life not only what regards inland freshwater water bodies but, also, all maritime coastal and offshore waters. Conservation and protection of the global water resources is a global long-term investment for many generations to come.

“Sustain-earth.com” will continue the describe the dimensions and threats of the ongoing urbanization of water resources where demonstrations will be given to the existing unlimited needs for taking in consideration the role of water for the wellbeing of humans in terms of health and recreation as well as conservation and protection of all forms of life on the planet.

Access and affordability of good water quality for recreation is among growing needs where the pressures and competition on water resources are enormous. Best Beaches in the world are very expessive and not easily accessible. Compact information and pictures of the world’s best beaches are given here in terms of criteria, weather, water, sand, facilities, access, visitor numbers, ….. etc : http://www.bugbog.com/beaches/best_beaches.html

We give few examples on efforts made for raising public awareness on the existing needs. The US “Guide to Finding a Clean Beach”: How to find out if a beach is tested for pollution and what authorities do if they find it; finding help online and at the local or state health departments; avoiding polluted beaches; ……. etc: “http://www.nrdc.org/water/oceans/ttw/guide.asp”. According to CNN 10% of water samples collected from U.S. beaches failed to meet the government benchmark for swimmer safety. It’s an icky thought, especially considering the popularity of several of the failing beaches included in the Natural Resources Defense Council’s “Testing the Waters”: http://edition.cnn.com/2014/06/25/travel/beaches-water-quality-report/

For the UK, find out how clean the water is on beaches, in other bathing in England and Wales, and if there is a problem with pollution: https://www.gov.uk/quality-of-local-bathing-water. For Canada, Toronto has some of the best beaches in the world, this is verified by the Blue Flag Program. This internationally recognized program awards “blue flags” is directed to communities committed to maintaining high standards for water quality: http://app.toronto.ca/tpha/beaches.html

Sustain-Earth.Com – Connecting People For Healthy and Wealthy Future

Professionals in all sectors and on all levels around the world are corner stones in shaping the future on our planet; they are, also, leaders that can direct its path. However, for our fellow citizens to be safe, secure and share their responsibility the conservation and sustainable management of our collective natural resources on the earth requires innovation, engagement, transparency and full participation in “serve and get served”. With these objectives we can turn past difficulties, existing obstacles and future threats to solutions, admittance and prosperity.

http://sustain-earth.com/about/

Invitation – A NEW Logo For Sustain-Earth.

http://sustain-earth.com is a platform and a BLOG for integrating and marketing sustainability in education and research, and popularization of sustainability in science and technology. It supports “Open Access”. It has built-in functions and instruments for coupling education, research and technology with society, market and population needs on national and international levels. It, also, acts for promoting “Business-to-Business” and creating “Career-Development-Plans” for professionals and graduates in the emerging applications of sustainability and socio-economic developments. http://sustain-earth.com is an instruments and vehicle for developing and implementing applied sustainability in all sectors and on all levels.

LOGO of "sustain-earth.com" has three colours. Main colour of "earth" is green a product of  "blue" for  clean water and "yellow" for clean energy.

LOGO of “sustain-earth.com” has three colors. Main color of “earth” is a dynamic green-product of “blue” for clean water and “yellow” for clean energy. A green main arrow representing the functioning and metabolism of “sustain-earth” through fueling life by constant clean water “blue” supported by clean energy “yellow”.

To learn more and get introduction on “http://sustain-earth.com” please visit “ABOUT”. We welcome any questions and inquiries through “CONTACT”. You are, also, most welcome with innovative posts at “CONTRIBUTE”.

2014 International Health Care Exhibitions Around The World

Follow the news, participate in and update yourself on Medical Equipments, Surgical Instruments & Hospital Technology Exhibitions around the world in the following events, conferences and exhibitions around the world:

The 5th HKTDC Hong Kong 7-9 May 2014; Yangon, Myanmar 21-23 May 2014; Gender Aesthetic Congress, Marina Bay Sands, Singapore 25-27 April 2014; Medi-Ventures Business Summit Asia 2014, Marina Bay Sands, Singapore 25-27 April 2014; Medi Pharma Africa, Lagos, Nigeria; LabIndonesia, Jakarta, Indonesia 7-9 May 2014; 8th International Congress on Quality in Healthcare, Accreditation and Patient Safety, Ankara, Turkey, 24-27 April, 2014; 2nd International Medical Tourism, Equipments, Technology Exhibition & Conference, Muscat, Oman, 15-17 April 2014; The Official Medical Exhibition in Egypt and all Africa, Cairo, Egypt, 8-10 May 2014; Remedium International Healthcare Exhibition Bosnia and Herzegovina, 23-25 April 2014; Myanmar Convention Center, Myanmar 10-12 July 2014; OMTEC 2014, Chicago, USA, 11-12 June 2014; Narang Medical Limited, India; Clinical Cosmetis Reconstruction Expo, London, UK 10-11 October 2014; MedSib IEC Novosibirsk Expocentre, Russia 20-22 May 2014; MEDINT Kenya Trade Show, Sarit Centre Nairobi, 26-28 April 2014; Hospitalar 2014, Sao Paulo Brazil, 20-23 May 2014; International Medical Devices, Shanghai China, 11-13 June 2014;

For example in 2013, Hong Kong’s total exports of medical and healthcare equipment increased by 7.9% compared with 2012, reaching the amount to USD1.6 billion, with the five top major markets as the Chinese mainland, the United States, Japan, Germany and Russia. Another example is The 5th HKTDC Hong Kong International Medical Devices and Supplies Fair will run from 7 to 9 May, 2014 at the Hong Kong Convention and Exhibition Centre. This event is expected to attract over 200 exhibitors to showcase medical products as well as related services. Buyers appreciate this valuable occasion to connect to international exhibitors and browse their diversified exhibits. In 2013, the same fair attracted more than 8,200 buyers from 55 countries and regions. See facts and statistics about other similar events around the world at:

http://www.webptc.com/news_update-medical-surgical-equipment.html

“Sustain-earth” at Ångström’s Laboratory, Uppsala University

The news letter “Det händer på Ångström” at Ångström’s Laboratory, Uppsala University, has announced an open-call for contributions to “sustain-earth”. Translation from Swedish to English is given below.

Farid El-Daoushy, professor em vid fysik och astronomi, Ångströmlaboratoriet, hälsar alla välkomna att besöka, dela och bidra i “sustain-earth”, en blogg för marknadsföring av utbildning och forskning, popularisering av vetenskap och teknik, stödjande av ”Open Access” med fokus på hållbar utveckling.

Inbyggda funktioner finns för koppling av utbildning och forskning till samhället och marknaden på nationell och internationell nivå samt skapande av karriärutvecklingsplaner. http://sustain-earth.com verkar för ökad hållbarhet inom alla sektorer och på olika nivåer där Sverige är ledande.

In English.

Farid El-Daoushy, professor em at the Department of Physics and Astronomy, Ångström’s Laboratory (Uppsala University) welcomes all to visit, share and contribute in “sustain-earth”, a bolg for marketing education and research, popularization of knowledge and technology, and for supporting “Open Access” with focus on sustainable development.

Embedded functions are available for coupling education and research to the society and the market on national and international levels as well as for creation of Career-Development-Plans. http://sustain-earth.com strives towards enhanced sustainability in all sectors and on all levels where Sweden is a leading nation.

Det händer på Ångström, April 2014

Social Media as Powerful Early Warning Instruments

 

Social media are powerful and effective early warning instruments especially in cases that require quick and cost-effective health interventions in case of epidemics of infectious diseases. These instruments become very convincing by being combined with relevant health assessment analysis of diseases and risk factors.

http://wordpress.com/read/post/id/3956116/7061/