Category: Advertising and Marketing

Selected advertising and marketing activities relevant to the major categories, and stakeholders therein, given in this BLOG will be accepted upon request from the users and visitors as well as potential partners and collaborators in projects and networking activities. Posts and Discussion within the relevant categories will allow detailing the underlying concepts and provide necessary explanation of any addressed questions.

SWAS 16th International Annual Conference, Genève 12-16 April 2018.

The World Association for Sustainable Development “WASD” will organize its 16th International Annual Conference in 12-16 April 2018, Palais de Nations, Genève, Zwitzerland. To be co-organized and hosted by the United Nations Joint Inspection Unit (JIU).

The Theme is “Public private partnerships for the implementation of the 2030 Agenda  for sustainable development”. 

See more at: http://www.wasd.org.uk/books/palgrave-studies-of-sustainable-business-in-africa/tt-sudan/

UN-SDG – Emerging possibilities for collaboration.

Currently, we are exploring the possibilities of mutual collaboration with major players within global applied sustainability issues. This is an interesting example, where coupling of science and technology with society, population and market needs, of pressing and urget nature in particular what regards transboundary socio-economic developments in the framework of UN-SDG.

<a href=”https://m.youtube.com/watch?list=PLXHgKvdFTooyUZcIdNEi9wvVWjNSllBpV&v=ziLJ-FBGwK8&index=24″>https://m.youtube.com/watch?list=PLXHgKvdFTooyUZcIdNEi9wvVWjNSllBpV&v=ziLJ-FBGwK8&index=24</a>

Call – The Hong Kong SDG Junior Ambassador Programme 2017

As Supporting Organisation for the SDG Junior Ambassador Programme 2017, we have the pleasure to invite a Primary 4 to 6 student who are interested to know more about environmental issues and global issues happening at the United Nations and to seize this opportunity and join now! The deadline for application is on 24 Feb 2017! Follow our Facebook page at: www.facebook.com/sdgja
More about the SDG Junior Ambassador Programme: Adopted by the United Nations (UN) in 2015, the SDGs is a universal call to end poverty, protect the planet and ensure all people enjoy peace and prosperity. The SDG Junior Ambassador Programme will cultivate the mind-set of primary schools students on environment conservation and sustainability. It will also foster a deeper connection between students and global policies, so as to drive a Behavioural Change from Inception to Implementation towards educating the community to create a greener lifestyle.

(In Chinese)

我地係香港女青年商會SDG小專員計劃嘅支持機構,如有興趣了解環保或聯合國知識嘅小四至小六學生一齊參加啦! 截止報名日期係2月24號,把握機會呀! 想知多啲,記住follow我地Facebook專頁: www.facebook.com/sdgja
SDG小專員計劃簡介: 為響應聯合國定下的17個可持續發展目標 (SDGs),並加強在本地社區的推廣,香港女青年商會即將首度推出 「SDG 小專員計劃」,旨在招攬小四至小六年級的學生成為SDG小專員,透過一連串講座、參觀活動及培訓工作坊,加深對可持續發展目標的認識,從中更學習籌劃活動技巧及完善溝通能力,並於學校和社區進行實踐計劃。首屆計劃將集中環境保育議題。從籌辦大型活動當中,會員可提升個人領導才能、學習青商的工作計劃安排及流程,更可於社區層面宣揚聯合國可持續發展目標及提倡響應其目標之行動。

Korean’s Sustainability Concept for Water Resourse Management – Smart Water Grids 

The increasing pressures and competition on water resources on different spatio-temporal scales require developing more friendly and sustainable approaches to meet the increasing constrains from population growth, uncertain energy production and accelerating threats from global warming. 

Among newly emerging solutions is Grid-concept “water production-distribution-consumption” which is described in the attached Link that describes “Sustainable Water Distribution Strategy with Smart Water Grid” (http://www.mdpi.com/2071-1050/7/4/4240/htm).

UN-SGD – Last Emergency Call For Intensive Care of Mother Earth

Indeed, UN-SDG can be regarded as the last call, after a series of regular and continuous calls on several regional and global levels, for meeting pressing and urgent needs for implementation of effective, practical and immediate solutions and measures of the pilling threats and degradation on earth’s environmental and climate systems.

Now the UNEP releases its recent GEO-6 Regional Assessment documents, May 2016. The Networking of “sustain-earth.com” got this information also from Hussein Abaza, an excellent Reporter on sustainability issues and Director at Centre for Sustainable Development Solutions “CSDS”, Cairo, Egypt.

A series of regional reports on the state of the planet’s health deliver the message that environmental deterioration is occurring much faster than previously thought and action is needed now to reverse the worst trends. The ‘Global Environmental Outlook (GEO-6): Regional Assessments,’ published by the UN Environment Programme (UNEP), is a compilation of six reports examining environmental issues affecting the world’s six regions: the Pan-European region, North America, Asia and the Pacific, West Asia, Latin America and the Caribbean (LAC), and Africa.
The release of the regional assessments coincides with the second session of the UN Environment Assembly (UNEA-2), which is convening in Nairobi, Kenya, from 23-27 May 2016. The Pan-European assessment will be launched at the eighth Environment for Europe Ministerial Conference in Batumi, Georgia, on 8 June 2016.

The assessments found that the regions share a range of common environmental threats, including climate change, biodiversity loss, land degradation, population growth, rapid urbanization, rising consumption levels, desertification and water scarcity, which all must be addressed in order to achieve the Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development. The assessments involved 1,203 scientists, hundreds of scientific institutions and more than 160 governments, and are based on scientific data and peer reviewed literature. The regional assessments will inform GEO-6, which will be released before 2018 and will provide an assessment of the state, trends and outlook of the global environment.
The GEO-6 LAC assessment notes the strong impact of emissions from agriculture in the region, including an increase in nitrous oxide emissions of about 29% between 2000 and 2010 from soils, leaching and runoff, direct emissions and animal manure, and an increase in methane emissions of about 19% due to the plethora of beef and dairy cattle. Regarding air pollution, the assessment points to particulate matter (PM) concentrations above World Health Organization (WHO) guidelines. In addition, Andean glaciers, which provide water for millions, are shrinking. The LAC region has eliminated lead in gasoline and made headway in reducing ozone-depleting substances.
Approximately 41% of all reported natural disasters over the last two decades have occurred in the Asia and the Pacific region, according to the regional assessment. In Southeast Asia, more than one million hectares is deforested annually. Other environmental issues discussed in the report reference that: approximately 30% of the region’s population drinks water contaminated by human feces; water-related diseases and unsafe water contribute to 1.8 million deaths annually; uncontrolled dumping is a significant source of disease; and population growth, a growing middle class and urbanization have led to higher emissions, ill-managed waste and increased consumption.
In West Asia, an increase in degraded land and the spread of desertification are among the region’s most pressing challenges, as they lead to an increase in water demand, over-exploitation of groundwater resources and deteriorating water quality. In addition, conflict and displacement are having severe environmental impacts, such as heavy metals from explosive munitions and radiation from missiles leaching into the environment, and increased waste production and disease outbreaks. Almost 90% of municipal solid waste is disposed of in unlined landfill sites and is contaminating groundwater resources. The report estimates that air pollution alone caused more than 70,000 premature deaths in 2010.
In Africa, air pollution accounts for 600,000 premature deaths annually. The report also highlights that 68% of the population had clean water in 2012. In addition, inland and marine fisheries face over-exploitation from illegal, under-reported and unregulated (IUU) fishing. According to the report, around 500,000 square meters of land in Africa is being degraded by soil erosion, salinization, pollution and deforestation. African megacities, such as Cairo, Kinshasa and Lagos, have inadequate sanitation services.
In North America, environmental conditions, including air pollution, drinking water quality and well-managed protected areas, have improved due to policies, institutions, data collection and assessment and regulatory frameworks. However, aggressive hydrocarbon extraction methods can lead to increased emissions, water use and induced seismicity, while coastal and marine environments are experiencing, inter alia, ocean acidification and sea-level rise. Climate change is exacerbating the drought in California by approximately 15-20%, and Hurricane Sandy, in 2012, was directly responsible for approximately 150 deaths and US$70 billion in losses. However, mitigation efforts are having a positive impact; for example, solar deployment made up 40% of the market for new electricity generation in the US in the first half of 2015, and solar now powers 4.6 million homes. In the Arctic, warming has increased at twice the global average since 1980, and over the past twenty years, summer sea ice extent has dramatically decreased, which has, inter alia, created new expanses of open ocean, enabling more phytoplankton to bloom and alter the marine food chain.
Overall, recommendations of the assessments include, inter alia: strengthening intergovernmental coordination at the regional and sub-regional levels; improving gathering, processing and sharing data and information; enhancing sustainable consumption and production (SCP); harnessing natural capital in a way that does not damage ecosystems; implementing pollution control measures; investing in urban planning; reducing dependence on fossil fuels, and diversifying energy sources; investing in environmental accounting systems to ensure external costs are addressed; and building resilience to natural hazards and extreme climate events. [UN Press Release] [UNEP Press Release] [UNEP Knowledge Repository] [Factsheet for GEO 6 Regional Assessment for Africa
] [Factsheet for GEO 6 Regional Assessment for Asia Pacific]
 [Factsheet for GEO 6 Regional Assessment for Latin America and the Caribbean
] [Factsheet for GEO 6 Regional Assessment for North America] [
Factsheet for GEO 6 Regional Assessment for West Asia] [
Full Regional Assessment for Africa
] [Full Regional Assessment for Asia Pacific] 
[Full Regional Assessment for Latin America and the Caribbean
] [Full Regional Assessment for North America
] [Full Regional Assessment for West Asia].

Now it remains to see how these “SMART GOALS” will be further put in an effective and fast implementation agenda of actions. They are still many unclear details as what, when, how and where these goals will be dealt with in particular who will do what, how and when. Though the UN-SDG seem to be more or less specific in general terms, they need to be successful and instruments have to be put in place to measure such success as what you can not measure is does not exist and what you can not measure you can not control. Unless these goals become successful they will be gone with the wind as many other smart UN goals.

2016-05-30 08.22.08

Education, R&D and Public Awareness are Imperative for Sustainable Policies 

Understanding existing pressures and constrains for implementation and performance of successful sustainable policies requires tight and continuous involvement of all citizens on large-scale and long-term socio-economic policies. 

Planet Earth is a complex living organism with delicate balance that makes possible the unique functioning and metabolism of all life forms on earth. Water, energy and natural resources are essential and basic components that contribute in the earth’s delicate balance. Modern neccessities and future challenges are becoming more and more clear and require from us and future generations to keep such balance in tact with nature’s own dynamic processes. Our consumption of water, energy and natural resources needs to take in consideration the nature’s own delicate balance. 

Visit, share and contribute in “Sustain-earth.com” to inform and be informed on our growing needs for understanding the basic of APPLIED SUSTAINABILITY. An introduction is given at ABOUT (http://sustain-earth.com/about/).

  

Why Sustain-Earth.Com?

If you can not measure it, it does not exist and if you can measure it properly you would not be able to control it.

What is sustainability and how can we measure it, below are some information. To know more follow, share and contribute in: http://sustain-earth.com to know more

http://computingforsustainability.com/2009/03/16/more-sustainability-diagrams/

 

Egypt is heading Towards A New future – The New Cairo

Among the new plans for the socio-economic developments of Egypt a new capital “New Cairo” is planned to be established in region of the Red Sea so the pressure on the existing capital can be mitigated. Interesting enough the Red Sea region and Sinai, including the Suez Canal are becoming among the major changes and reforms in “Egypt the Future”. https://www.facebook.com/video.php?v=941998875850439

To know more visit also, http://m.bbc.com/news/business-31874886